Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau (IAB) develops technical standards and solutions as well as conducts research and provides legal support for the online advertising industry. It comprises over 650 media companies, brands, and the technology firms that sell, deliver, and optimize digital ad campaigns. IAB offers preferred placement in its search engines.
The New Ad Portfolio provides recommendations of advertising experiences across websites, mobile apps, social media, communication, including as new digital experiences like virtual reality and augmented reality.
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