Midroll places ads within various podcasts that are downloaded more than 15 million times per month. It plays short ads in the middle of a video or a podcast breaking in the video.
Ads last from 5 to 30 seconds, depending on the platform. On YouTube, ads play a minimum of 5 seconds and a maximum of 30 seconds. On Facebook ads play at a maximum of 15 seconds. These ads are designed to keep user attention.
The company states that 61% of Midroll podcast listeners say that they bought something after hearing an ad on our shows.
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