YouTube is the most used video sharing platform and the second largest search engine, worldwide. Display or overlay advertising can be placed within videos to reach a relevant, target audience.
With YouTube ads you can connect with your audience in a catchy way tracking their performance with views, costs and budget.
Numerous tools are available to optimize targeting and a variety of formats are offered, so a specific YouTube advertising plan should be worked out before proceeding with ad placement.
For reaching the customer that matter for you, YouTube offers keyword contextual targeting, demographic, topics, similar audiences, video remarketing, interests and affinity audience, which include custom affinity (create audiences), life events, in-market audiences, custom intent audiences (reach viewers as they’re making a purchase decision based on the keywords they’ve recently searched on Google.com).
The best YouTube ad format will depend on your goals. The platform offers Skippable in-stream ads, Non-skippable in-stream ads, Bumper ads, Video discovery ads and Masthead ads.
Numerous tools are available to optimize targeting and a variety of formats are offered, so a specific YouTube advertising plan should be worked out before proceeding with ad placement. Contact Gazelle Interactive to run a tailored and successful YouTube PPC campaign.
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