Google Ad Planner
is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed internet marketing decisions. It helps better segment and identify your target audience based on the user behavior. It delivers targeted demographics for thousands of sites, enabling us to provide a better marketing approach and effective media buying strategy.
With Google Ad Planner
, you can:
* Define audiences by demographics and interests.
* You can create your display network lists and automatically upload that list into your Adwords campaign seamlessly.
* Search for websites relevant to your audience.
* Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
* Create lists of websites where you’d like to advertise and store them in a media plan.
* Generate aggregated website statistics for your media plan.
Gazelle Interactive is one of only a handful of interactive agencies currently authorized by Google to implement Ad Planner for interested clients.