Google AdWords Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network AdWords remarketing is a great concept to encourage users who did not buy any services or products offered by the website owner, to come back to their website and increase chances of conversion. It can also be used for several other reasons, such as branding, product up sells and social engagement.
Consisting of text ads, animated image, static image and video, AdWords remarketing uses a special tracking code that lets Google to place a cookie in anyone’s computer visiting that website. And then, using that cookie they present pertinent offers and ads across the Web. The main purpose of AdWords remarketing is to draw people who have earlier shown interest in the services or products to come back to the website.
The concept of remarketing is highly beneficial and relevant for a marketing campaign. By presenting sales message or ads to the potential customers, remarketing is actually helping to convert prospects into customers. Remarketing can also be used to:
Remarketing is just smart marketing and a good practice to try again with prospects to convert them to customers and complete the purchase.