Google's Hard Liquor Policy

Google recenlty added to it’s alchohol policy by adding hard liquor as allowed adwords keywords and ad copy.

The Googleblog illustrates the difference between the beer and hard alcohol/liqueur policy thus:

Under the hard alcohol and liqueurs policy, you might market to individuals searching for helpful and relevant alcohol-related information by promoting holiday cocktail ideas or the caloric content of popular spiked beverages. Under the beer policy, you might state a specific sales promotion for a great winter ale.

These regulations currently only apply to the US. The updated alcohol policy will go live, based on local regulations, in other countries as the weeks progress.