Gone are the days, when the idea of inducing reciprocal and paid links brought about the expected results of prospect turnover. Backlink building strategy is replacing the old and outdated fashion of link building through effective content and social media marketing channels. Today “Content is the King” and producing unique contents are the effective methodology of generating natural back links. So, now you have the key for successful backlink generation. All you have to do is follow a few simple rules of content creation. Given below are the tips that will help in the backlink building campaign-
Content writing based on Keyword research – Keyword research forms the basics of SEO based content writing and this will ultimately lead to the generation of high quality content. Each niche has a substantial set of keywords related to it, and once you get your hands on the kind of keywords that people are searching for, your job becomes easy. Keyword research is not a tedious task as there are certain paid and non-paid tools that are available for the same. These online marketing tools provides an efficient and speedy research of the related keywords that comprises of a set of characteristic features such as Adsense research, organic search position checking, search position tracker, keyword research, paid advertising research, etc. Why not spend a few bucks if it assures guaranteed results?
Content that clarifies the concern of the user – If you have observed the various forums and discussion communities including Wiki Answers, Yahoo Answers, etc. you might have seen people clarifying their doubts and concerns regarding a product or service. Take your time and conduct a thorough research on the questions and doubts people put forward relating to your niche over these websites. This will give you a clear understanding of their expectation with regard to your product or service. Now you can combine a set of keywords obtained through keyword research with high quality driven contents that is likely to strike the eyes of the reader. You can even post these contents on the Q/A forums and if you are successful in creating an impression, you might get backlinks directed to your website.
Social media marks the trend – Social media is going haywire and is the latest buzz. It is the best channel for discussion. If you are able to create contents that can leave an impact on the social media networking sites such as Twitter, Facebook, Reddit, Stumbleupon, Yahoo Answers, etc. then you would be the talk of the town.
Article marketing – Though it is an old method of deriving backlinks, still it is found to be helpful. Squidoo, EzineArticles, and HubPages are some of the most popular sites that promote quality driven content.
These are a few of the strategies for backlink building campaign which can bring about an improved efficiency in the results.