Recent research from HubSpot states that 92% of marketers consider social media marketing very important for their business, with 80% indicating their efforts have improved traffic to their websites. Social Media Examiner found out that 97% of marketers use social media to connect with their customers. These statistics prove that social media marketing is not a passing fad, but it is here to stay. However, you should know how social media marketing can help your businesses.
Social Media Marketing improves brand recognition and brand loyalty
It goes without saying, that social media networks have become the voice and content of brands. Companies that effectively use social media marketing can connect with existing buyers and find prospective clients. Similarly, a brand that engages with their customers across social media platforms, can benefit from improved brand loyalty. The audience gets a chance to follow their favorite brands and become more loyal.
Opportunities opened by social media channels to connect and convert are remarkable
Starting a conversation with a buyer has become easier than ever, with the advent of Facebook, Twitter and other social media networks. With an active social media presence, you can engage with your audience in real-time and interact with them positively. Opportunities to connect with a new audience is significantly higher and you can retain old customers. With brands becoming more humanized, people find it easier to connect with the brand. Consequently, the conversion rates also increase. What’s more impressive is that social media has a 100% higher lead-to-close rate when compared to outbound marketing. If you have a good audience in social media, you can increase the conversion rates on existing traffic.
Social Media generates more inbound traffic
Social media opens a whole new opportunity to connect with a diverse audience. You can divert the new audience, following your brand on your social media pages, to your website. Brands can promote their content on their social media network and generate more inbound traffic. With more traffic, you can get new leads and subsequently more conversions.
Marketing costs are reduced significantly
To generate increased traffic, marketers are required to spend as little as six hours every week on social media. If you come up with a good content strategy, you can see improved results. When compared to traditional advertising, paid advertising through Facebook and Twitter is relatively cheap. Initially, businesses can use small budget, and according to their needs increase the budget.
Other benefits of social media marketing include improved search engine rankings, better customer insights and enhanced customer experience. At Gazelle Interactive we create social media plans and strategies that works best for your business . We help manage ads for clients, so that they can focus their time and effort to make core business decisions.