It is a common misconception that google AdWords are only for large corporations and not for small businesses. On the contrary AdWords are the biggest advertising platforms for small scale business.
Here are a few ways in which AdWords improve local SEO exposure:
The most valuable use of Adwords is to research keywords. Keywords are the basis for any SEO campaign. Look for keywords that are frequently searched by users, with relevance to your business. In order to find what the users are searching for you can always make use of the Google Adwords Keyword Tool. It is simple tool, you simply need to enter your URL or enter a few seed keywords and the tool will then generate a list of keywords. Your strategy must be to find relevant keywords that are easy to optimize and still have sufficient search volume.
Your keywords you picked may be ranking well on google but you have to ensure that they convert well. Using google AdWords can help you identify the conversion rates, at surprisingly low prices. It also saves a lot of time as it helps identifying bounce rates for the given keyword quickly.
You might rank well for a given keyword, get a lot of traffic, and still be unable to capitalize this traffic because your CTR (Click Thru Rate) is low. This happens when the title you used is inappropriate or the description unsuitable. Using AdWords can help you get better CTR with your current rankings.
You have a small scale business organization and you want to reach out to potential customers only in specific geographic regions. AdWords can help you there! Geotargeting is another tool that AdWords offer.Using this tool will limit your ads only in the locations you choose, ensuring your they targeted to the customers that have the greatest probability of patronizing your business.
So, if you own a small business organization using Google Adwords will increase the SEO exposure of your business.