Pay per click ads are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. There’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. This is definitely more effective in targeting customers than offline marketing involving banners and posters. . But pay per click ads can also be a way to throw away money if you are callous and fail to think strategically to where to send people who click your ads.
One of the common mistakes is that the targeted customers are sent to the homepage of the company. Also they don’t try to make any communication with people who don’t buy after clicking. Building relationships with your customers and also potential customers are significant to boost your conversion rate. Here are some of the tips which might help you increase your income through pay per click advertising.
Build a “cool” landing page
The first thing to do is to build a quality and eye catchy specific webpage to direct your search traffic to. This is known as the landing page. Based on the different keywords you are targeting, you may create different landing pages for different users which address their specific needs.
Avoid contextual advertising programs
Never participate in contextual advertising programs on publisher sites. Even on reputable sites, contextual advertising brings too many “curiosity clicks” that kill your return on investment. Target only those people who are actually looking for your products or similar products.
Give away freebies to your potential customers. This could be in the form of e-books, brochures etc related to the product you are trying to sell. The more they get to know about your product, the more the chances of conversion.
Keep in touch with your potential clients
By offering freebies, also make sure that you do so by using e-mail or RSS auto responder. In this way you get to keep in touch either the customer through e-mail.
Keep your clients updated
As part of your offer, also use the opportunity to inform your prospective clients that they will be receiving your e-mail newsletters and blog updates too. Make sure that this part of the offer is also made as tempting as possible.
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