Most of the people have an approach of treating SEO and PPC as completely separate strategies. Though it is having too many differences they are two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider following ways which make a coordinated SEO and PPC strategy great.
The most valuable benefit is added exposure on the search engine results pages (SERPs). However it is always important to remember that the top two or three results on most SERPs are PPC ads. Dominating the organic and paid search results will greatly increase traffic, and give the impression that you’re an established presence in a particular market.
If you simultaneously run organic and PPC campaigns it will give you double the data to analyze. You can determine which organic and PPC keywords have the highest conversion rate, and use that information to optimize your overall strategy.
- Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy
What works for PPC often works for SEO. By determining which PPC ads result in the most conversions, you’ll have a good idea how to create title tags, Meta descriptions and page content for the pages that you want to rank organically. The benefit of using PPC ads to test page attributes is the immediacy of the results.
- Use Site Search Data to Inform PPC Keywords
Main goal of PPC advertising is to find out which keywords your customers use mostly to find your product or service. Enabling site search on your website, and analyzing the terms that are frequently used, can give valuable insight into your customers’ needs and search habits.
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