A Few Simple Steps to Build a Perfect Landing Page for PPC
A landing page for PPC is actually a single web page that appears in response to clicking on an advertisement. A generic landing page is not advisable. Always remember that your customer may be looking for a single topic and for that if you are listing the whole history, your landing page is surely going to be a flop. It should be appealing and specific.
Also, building a local PPC landing page is a wise step. It is very simple to design a local page for queries. You can try out different layouts that are relative to your traffic level to understand which ones will work for you. While framing a landing page, make sure that you don’t add keywords that are not targeted much. If your company is well established, you don’t have to worry about the essence of keywords; but if you are a beginner, you certainly should be concerned. A local page should include the following elements:
Local imagery
Locations and hours
Integrated map with directions
Proximity to local landmarks (like hotels, bed and breakfasts, etc)
Local phone number and contact information
Membership in any local group
We provide Pay per Click management services that can bring more traffic and profit to your website instantly. Talk to our consultants for a free quote.