Social media is evolving at a fast rate and most of the companies are considering blogging as an important tool in marketing and advertising. The main reason behind blogging is to acquire customers and convert them. The Company also has to prepare a proper blogging strategy to retain customers and make them loyal to your brand. For established companies or for even small businesses, blogging provides the ability to communicate with their potential customers. Along with that it also provides their sites to increase ranking in Bing, Google and many other search engines. But most companies neglect this important rule of blogging. They forget to keep their blog updated with new and fresh content. Fresh content always keep your website interesting for search engines and they also add viewership and maintain it. A good team has to be kept to keep your website updated and always create a good plan so that blogs are not being neglected. Second most important thing is that to keep analyzing metrics of blogs. Keep notes of which topics are found to be interesting and also find where the traffic is coming from. Blogs provide great promotion for your company or website with fewer costs and showcase you as an authority. Blogs also provide a company with the ability to converse with a large audience and also have provision to make one to one interaction with people. When company blogs are getting valuable feedback from its viewers, you must take time to respond to them. It is an important factor that determines growth of the company. When you are engaged with audience, you can certainly make better business relations. Our SEO services can help you with an extensive optimization of your website for better ranking in the search engines.