DG, MediaMind To Combine TV And Online Targeting

DG, which delivers video ads through a digital network, wanted to expand into online advertising. So, last week it acquired online ad firm MediaMind, formally Eyeblaster, for $414 million in cash. Gal Trifon, former MediaMind CEO, will remain at DG as chief digital officer. Trifon told MediaPost the combined companies — DG and MediaMind — stand a better chance of successfully supporting targeted ads based on consumer behavior across traditional and online media, compared with two separate businesses.
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