Having a web address alone will not possibly help you generate revenue. To let visitors know about your online presence and your business services, you need to make yourself visible. An effective way to do so is by investing in SEO. The purpose of SEO is to offer a seamless user experience and to communicate your intentions to the search engines, so that they will recommend your website to the visitors who perform relevant searches. Content, information architecture, content management system, and infrastructure are the crucial components of your website. By concentrating on all these elements you can implement effective SEO strategies. Search Engines want to provide the best search results to the user, by referring them to the websites and content offering relevant information. Search Engines look for, quality content, and ignores pages that overuses keywords and also purchased links. These are things you should not do, however, there is no specific golden rule for the success of SEO. Every small SEO efforts can offer lasting result. You can read more about the essential SEO tips here. Content Content is part of smart SEO strategy. Although, on-page keyword optimization and link building are crucial part to determine the success of SEO, the best way to drive traffic to your website is to create quality and relevant content. Google uses a quality over quantity approach, and while creating content for your web pages, you should keep that in mind. If your website offers valuable and informative content to the user, on a regular basis, your webpage will be ranked higher. To determine the quality of the content, Google checks if the article is lengthy, and if it has images, videos, correct grammar and spelling, text formatting and relevant links. The content published on the website should be relevant to your business. Multi-channel optimization Your keyword strategy should be planned in such a way that it is consistent over multiple platforms. Multi-channel optimization lets you adopt strategies to integrate keywords strategies on your website, as well as off-site. Multi channels can be social media platforms, TV/Radio Ads and Email. Your website should be optimized for mobile and tablet, along with desktop. Creating media content is ideal, as ranking a video is easier than a plain text. The Non-text content should also be optimized so that it is visible for search engines. Adopt Best Practices with Domain Names Domain naming is very important, and you can benefit largely by using sub-directory root domains. Be consistent with the domains as it will not cause your inbound links to dilute. Use the keywords, you are trying to rank in your domain. Concentrate on Meta data Title Tags and Meta Descriptions for your content on the website is an absolute necessity. Meta keywords should be relevant to the content on the page and it should be correctly formatted. Search Engines ignore Meta keywords now, and therefore you should do it properly. Avoid duplication of Meta descriptions from page to page. The Title Tags should be unique and very concise ad with 4-8 words. You should follow the best SEO practices to get the necessary results.