Social media marketing and content marketing are quite different, with different focal points, objectives and processes. However, one cannot exist without the other. Businesses should use social media to strengthen their existing content marketing efforts.
In order to leverage the reach of the content, businesses should make use of social media. Social media is the platform, where brands can test broad marketing campaigns and new products in a cost effective way. The content you expect to publish should fit the context of the social media channels, otherwise the content could fall flat. Besides, several other factors, including social media contribute to the success of your content marketing. Given below are few social Media tips to strengthen your content marketing efforts.
Posting at the optimal time matters: Just like there is the best time to send mails, there is a best time to post to Facebook and the best time to tweet as well. If you identify the best day and time to post on social media, you can leverage the reach of the content and create more engagement. The optimal time for posting changes with each social media network.
- Optimal time for Twitter is between 1 and 3 p.m. Twitter engagement for brands is higher on weekends.
- Optimal time for Facebook is between 1 and 4 p.m. Engagement rates are higher on Thursdays and Fridays.
- Optimal time for Google+ is between 9 and 11 a.m. and the worst time is between 6 p.m. and 8 a.m.
- Optimal time for Pinterest is between 8 and 11 p.m. The best day to pin is on Wednesdays.
Test social media messages across networks: In order to measure the effectiveness of the content you post on social media networks, you have to test, measure and analyze it. If a piece of content fails to make an impact on Facebook, you should use it across other social media networks. Testing allows you to identify the type of language and structure that resonates with your audience. Good marketers will use social media platforms as an A/B testing ground for blog or article headlines, to strengthen their overall content marketing efforts.
Repurpose content for different social networks: All blog posts will not perform well across all the social networks, and therefore it is imperative to repurpose the content. Social media offers a diverse audience and you should consider each network as a distinct tool or opportunity to promote your content. Considering the effectiveness of a specific content on a network, you can share it on that same network several times.
Social media offers ideas for content marketing: Social media opens opportunities for you to connect with the audience. There are different ways to understand the interests of your audience and to get them to talk. Through social media networks, you can listen to your audience and understand what they want and create engaging content for them.
The success of content marketing depends on how well you use the social media. When you align your content marketing and social media efforts, make sure to use only the social media networks that works best for your business.