How Google AdWords Remarketing works

Before we see how AdWords Remarketing works, let’s take a look at what it is. AdWords remarketing positions targeted ads to those people who visited your site previously, but left without converting into leads or customers. This is an adroit method of connecting with potential customers as they continue to browse the internet, and reminding them of your brand or offer several times. These ads can take the form of pictures, animations, videos or plain text displays. They are managed in AdWords and displayed on those pages your potential customer visits provided those sites  allow placing of Google ads. To put it in a nutshell, remarketing makes it easy for marketers to quickly find the people who have shown some interest in their products or services. Okay, now that we’re clear on what remarketing is, let’s take a quick look at how it works… It’s a breeze, really! When people visit your site, you place cookies on their computer (provided they meet certain criteria) with the help of special tracking code, and you add this cookie to your remarketing list. You can segment this list depending on different criteria. The most common use is of course, to target people who visited a specific webpage and left without purchasing or filling out an enquiry form. Several advertising controls are available, like:
  • The length of time a Cookie remains on the remarketing list – now this depends on the type of goods/services you offer and how often customers buy from you; for instance, if they buy once in 3 months, then you should consider keeping the cookies active for 180 days.
  • Limits on the number of ads shown to a single visitor in a day – after all nobody wants to keep seeing the same ads over and over; it’s annoying.
  • Ad-blocking features on some sites
Of course, Google has continued to improve and enhance the AdWords experience, and has recently included new control features to afford more flexibility for marketers. One big advantage is being able to create and manage lists without placing explicit code on websites. Google Adwords Remarketing experts in Gazelle Interactive can help you set up and run campaigns, call us today 888-814-8599.