Leveraging The Latino Surfer

In the 15 years I have been writing about Internet media and advertising, I feel as if I have been writing the same story every few years about the untapped and undervalued Hispanic and African-American communities. Internet history should have taught marketers a lesson about this. Long before Mark Zuckerberg was cooking code at Harvard, amazing online communities such as MiGente and BlackPlanet were already demonstrating the massive power of social networking.