Mandl Case Study

The campaign was launched June 22, 2011.  We are running a Search Campaign on Google Adwords regionally targeted to the New York City Metro Area.   Since launching the campaign we have generated 4,154 visits from the Adwords campaign.  We have created 237 online conversions and 130 calls from the Google Generated number, for a Total of 367 leads and a cost per lead of $81.   We were able to get Mandl in Google’s Call Tracking Beta, which gave them an advantage over their competition.   The Ad below shows the Google Tracking number and site link extensions.  We use site link extensions to create a better experience for the visitor and they increased our click through rates.  Mandl’s ads with site links have 6.20% click though rate.
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