Measuring The Engagement Value Of Retargeting

Many people see retargeting as that second chance at a consumer who has strayed. This most basic and direct method of behavioral targeting, following elsewhere someone who leaves a retail site without converting, has proven enormously effective and eminently measurable. But as any surfer knows, the impact of any ad campaign, even retargeting, is not measured in direct clicks.
  • This field is for validation purposes and should be left unchanged.