Organic Cultivates Homegrown, Socially Driven Personal News App

With the mass cease and desist order leveled against the iPad news aggregation app Zite the other day, the topic of personalized content apps like Zite and Flipbook have come into the media limelight. Personalizing news by way of various kinds of behaviorally based algorithms has been a promise chronicled in these columns many times over the past several years. Try as they might, these systems never seem to catch on. But with mobility and smartphone or tablet apps, the utility of personalization techniques has become more obvious.