SEARCH ENGINE OPTIMIZATION (SEO) AND ITS IMPORTANCE IN THE SUCCESS OF A WEBSITE


What is Search Engine Optimization and what difference does it make in improving a website and its goals? SEO is a strategy that seeks to maximize productive website traffic and create online presence. Unlike Paid Search, such as Pay Per Click (PPC), SEO relies on a multi-faceted, concerted effort to create high quality, efficient web content that will meet criteria necessary in order to give it the greatest possible visibility on a natural or “organic” search engine results page (SERP), without paying in order to obtain prime ranking.   The ultimate aim of SEO is to gain an increase in profitable web traffic by seeking the attention of a targeted group of users who are more likely to be interested in the advertiser’s products or services and, thus, more apt to follow through to the website. As an added benefit, the more often visitors respond to Search Engine results, and wind up on the Landing Page, the higher the website will appear on the SERP. This activity can potentially grow and produce greater advantages as time goes on.   Search Engines comb through and analyze vast amounts of web content to provide the most appropriate and relevant results to a query. This process is called, “crawling and indexing.” It allows the user to view results that are the closest match to the products and services which are being sought.   When thinking about SEO, it’s necessary to consider what an online user is looking for, how their query is likely to be worded, and the precise type of content that is most likely to elicit a response that is beneficial in one way or another. Having a highly developed understanding of these concepts, when formulating content, can go a long way toward helping to attract the right target audience, creating an effectual and productive website that ranks well on search engine results.   What are the main points to consider when aiming for effective SEO?:  
  • Present intelligent, well developed content that is easily discovered and read (crawled), by search engine robots, then processed and stored in a database (indexed), resulting in a well-ranked SERP position according to its relevance to a query.
  • Incorporate into the website content, an appropriate number of Keywords that speak specifically to the website’s purpose, targeting the most appropriate market group.
  • Craft and organize web pages that address information seekers’ questions easily and efficiently. In today’s fast-paced world, if users are confused or frustrated on the Landing Page, chances are, they will quickly move on to another site, resulting in a missed opportunity.
  • Cultivate an online presence that will:  invite links from “authoritative” (highly respected) websites; develop “branding” (company name, product or service recognition associated with high expectations); and strive to establish an ongoing relationship with loyal customers who will “spread the word” about their positive experiences with a company.
  • Track and Measure how, or if, the current SEO plan is affecting web traffic, user experience, and interactions that result in sales or some other sort of benefit to the company.  Impact of SEO must be regularly observed, analyzed and refined to be successful.
  SEO is a crucial element of profitable online business acumen. To learn more about how to improve your organization’s search engine rankings and website traffic visit gazelleinteractive.com. Let Gazelle Interactive help your business grow.  
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