SEO practitioners should stay away from SEO spam, and black hat techniques as it fails to offer the expected results. SEO spam, otherwise known as ‘index spam’ or ‘search engine spam’ is an unethical way to attract traffic. To prevent SEO spams and to offer valuable and related content to people who search for it, search engines are implementing strict measures against spamming. Spamming techniques are used to gain traffic, but now engines monitor actions closely. SEO techniques that were previously accepted are not considered as spamming, therefore an SEO strategist should know the do’s and Don’ts in SEO. Although there are no specific rules about spamming, it is wise to stay away from unethical practices. SEO experts at Gazelle Interactive does not encourage spam/black-hat techniques. Watch out for unacceptable SEO practices, given below: Keyword stuffing Keyword stuffing is, undoubtedly, is an unethical search engine optimization (SEO) technique. Although, it is an unscrupulous way to influence a site’s ranking in Google search results, several SEO executives use keyword stuffing. Search engines detect if you overload keywords onto a web page and it could penalize the site. Some search engines ban those websites from their search results. Overuse of keywords at the top and bottom of the web pages in small letters also is another way of using excess keywords. Refrain from “spamdexing” which can also be found in the Meta and title tags. Unlike how it was a few years back, now search engine spiders can easily identify linguistics and can determine proper sentence structure. Keyword stuffing of any form is not tolerated. In addition to it, the search engine evaluates pages to decide if the words are repeated unnecessarily. Page-jacking To attract traffic, some even steal pages and place them on your website. Apart from spammers, modify the content so that search engines see different content than what others see. This technique, known as cloaking is equally unethical and it has a negative impact. Using small and hidden text on web pages Spammers use keywords in the same colour as the page background, to make it keyword stuffing unnoticeable. However, spammers cannot easily get away with it as the search engines can penalize a website for this practice. Search engines analyze closely to find out this trick. Some web pages are overloaded with small fonts, which is again an unethical behavior. Search engines reject pages that overuse keywords in small fonts. The negative impact of these practices are very high. Link Farm Any action with a negative intention is not tolerated by search engines. Search marketers use another technique to arrange several sites to put a number of links to enhance search engine rankings. This technique is called link farm. Link farms does not offer high quality links. Buying expired domains and stuffing pages with gibberish and duplicate content have a high level of negative impact.