The business opportunities and networking possibilities available online are aplenty. Those who adopt best online marketing practices find it easier to survive the tough market competition. Forrester Research suggests that online retail sales in the U.S. will reach $327 billion by 2016. Within this period, the overall market share could increase to 9% from 7%. This statistic points towards a bright future for e-commerce. Consumers are now connected to their brands via social media. When compared to digital media, consumers spend less time on other media like TV, radio and print. Online marketers are introducing strategies to utilize this opportunity. Top performers in the industry adopt proven ways to keep up with the fierce competition. Stay up-to-date on industry news: Staying up to more valuable as a social media marketer. You can subscribe to news, reports, resources and stay informed about the latest events happening in social media. In addition to that, you should keep track of the new updates introduced by social media channels for businesses and use them for your clients. Create fresh content: Social media gurus dedicate time and effort to write quality blogs on a regular basis. It can be anything related to the industry, and you start seeing followers who appreciate your ideas. This is a way to share industry insights and understand the reactions of the audience to a new change in social media. Engage with the audience. Although you may be working for customers in diverse industries, you should stay connected with your audience always. Being active on social media by posting updates and sharing posts can give you a chance to engage with the audience. One of the best ways to start a conversation is by joining groups on LinkedIn. You should listen to them and actively participate in discussions that are related to your industry. Measure the results: Measuring results not only allows the person to track results, but he can also understand where specific social media efforts are heading to. Tracking the results is essential. To understand the effectiveness of the measuring tools, a fair amount of research about the available tools is required.