Top Digital Marketing Trends 2020
The year 2020 is far from ending yet. While we all adjust to a new reality, the shift to digital is not an option anymore to survive.Gazelle Interactive is a leading digital agency based in Florida. We decided to make a compilation of the digital marketing trends that are leading and shaping the advertisement landscape of this crazy year.
This short list intends to showcase how regardless of the size of your business or the product or services you offer, you must have a digital presence. There are several options for free or to expect from your digital marketing agency at any budget.
Set your company goals and find out what is the best way to promote, advertise or increase the visibility of your business in these times of social distancing and virtuality.
Social Media Marketing
Social media platforms are more relevant than ever. Right now everyone is making use of them for multiple purposes and causes. Their ad platforms offer a variety of ads formats and targeting configurations to reach precise audiences. Marketers and businesses are compelled to design engagement strategies that make sense for their potential customers rather than just spamming them with empty offers.
Platforms like Facebook and Instagram have developed ads formats to ease the customer journey till transactions, this is the time of social commerce and shoppable posts. TiKTok is a leading platform in younger audiences and LinkedIn provides a great database of professionals and companies networks to advertise B2B products or reach decision makers.
Stories are everywhere connecting brands with their audiences. Social media strategies must keep in mind a conversational and engaging focus. Stories allow you to communicate, promote and inspire your customers.
Video is a priority in social media marketing. Audiences consider this type of content the most authentic. Regardless of your budget, social media platforms easily allow the creation of video formats for advertising.
Learn more about how to advertise and promote your business on Facebook and Instagram.
Chatbots & Conversational Marketing
Chatbots are still on the rise. This softwares powered by Artificial Intelligence can perform multiple tasks for your customers and your company. They are a great customer service addition, since many customers would rather messaging than calling.
Conversational marketing is an easy way for users to get answers. Messaging apps and chatbots result in a more convenient way to get in touch with your business. The data you collect on conversations can be used to optimize future conversations and interactions. It provides immediate feedback within a 24 hour service, decreasing customer services costs for businesses.
Get some ideas from some of the most innovative chatbots on the web.
Search Engine Optimization & Content Marketing
Good content is still a priority in digital marketing. Businesses and brands race for the top organic visibility features in search engines, like position zero, answer boxes and featured snippets in order to be found first.
The latest Google algorithm change BERT (Bidirectional Encoder Representations from Transformers) focuses on context and natural language to display the right results according to user intent.
Content marketing provides longer term benefits than PPC, making organizations look more reliable, and improves their visibility and conversion rates.
As we mentioned earlier, engagement is what brands should seek in the digital marketing world now. Interaction is a more valuable metric that likes or views. It provides data of the users interacting with your content and a feedback of your content marketing strategy.
Interactive content also provides an experience to your audience. Positive experiences increase loyalty and prompt conversions, like visits to your site, fill a form or download something. Some interactive content ideas could be interactive infographics and video, polls and surveys, calculators, assessments, quizzes, contests, galleries.
Personalized and Omnichannel Marketing
Personalized marketing improves customer experience. Making use of data analytics, marketers can deliver personalized messages and targeted ads to reach their audiences at the right moment at the right place.
Omnichannel marketing increases engagement, providing a customer experience across platforms and devices. Also, an omnichannel strategy secures your visibility with an unify experience, making your business available in multiple touch points. Artificial intelligence provides a better understanding of your customers, predicting their needs and interactions.
Features like progressive web apps and browser push notifications are getting relevant for personalization, omnichannel and smart targeting. However, be careful of being intrusive or irrelevant. Read more about 5 brands taking personalized marketing to the next level.
Virtual and Augmented Reality
Immersive technologies provide digital experiences as a substitute for physical experiences. Brands and businesses use virtual or augmented reality to engage customers with virtual experiences that provide them with value.
Businesses can use virtual reality technologies to promote their products or offer entertainment to their potential customers. This is a great way to engage and attract users rather than smppaming them with ads. Also think about all the user-generated content that you can get to promote your brand.
Augmented reality can be used for shopping experiences, allowing customers to interact or try your products before buying them. These technologies are more than ever accessible in phones. Their implementation makes sense for businesses and users that can not visit physical stores.
Smart Bidding & Programmatic Advertising
Smart bidding is the secret of a successful pay per click campaign. If you’re a small business owner, you probably want to get the maximum ROI out of your budget. This will require some expertise and a good knowledge of targeting and bidding strategies.
Conventional platforms like Google, Instagram, Facebook and LinkedIn still dominate the market. The relevance of your ad determines the best placement in the bidding auction. Besides, there are other alternative platforms for PPC campaigns to advertise your products within more specific audiences.
Programmatic advertising it’s a great tool for advertisers to buy and optimise PPC campaigns. These softwares are designed to participate in real time auctions for ads space, interacting directly with the artificial intelligence algorithm of the PPC platform. In this order, marketers can focus on optimization and efficiency.
This year has pushed the digital marketing trends predictions into execution. Digital transformation is a reality for business at all scales to keep pace in their marketplace:
- Social media platforms are the main means of communication and your brand can participate in the conversation.
- Valuable and engaging content is the way to do it. Rethink your digital strategy for engagement and interaction, not only sales.
- Pay per click campaigns are diverse. It is important to know how PPC works to make the best of all of the advantages and formats that digital advertising offers.
Gazelle Interactive is Florida based digital marketing company, with a team of experts that create personalized strategies and campaigns for all kinds and sizes of businesses. We deliver results at any budget.
Contact us to discuss your options. Free consultation.