To stay ahead in the highly competitive market, it is critical to understand where online marketing is going and how well the competitors are using the online channels to promote their businesses. Before you can call yourself an expert in this area, you need to have a strong foundation with creative and independent thinking. As an internet marketing consulting company, we understand the need to implement online marketing strategies for your business. Whether you are a first-time marketer or professional, these useful steps will empower you.
Build marketing strategy around your customers
To build your marketing strategies around your customer you need to know your potential customers, what they do, their pain points and their background. After understanding the customers, you should develop blog posts that will educate them, provide answers to their problems, at the same time the blog posts should be able to convert those visitors to potential leads. CTAs, landing pages and thank you pages will help you achieve that. Choosing the right subject headlines for your emails also depend upon the type of audience you are dealing with.
What to do: Firstly, create a marketing framework that will help you plan and organize your work. Check the blog views, comments and also the email click through rate, to understand which posts and emails work for your business. You do not want to waste your time and money, writing irrelevant blog posts and sending emails without checking the click-through rate.
Position your marketing initiatives as ROI generating
After you find the targeted sales opportunities, you should channel your marketing strategies to reach out to those people. Adopting a more holistic online marketing approach is required. To generate maximum ROI from the marketing programs, you need to structure the initiatives around the sales goals.
What to do: You should set the campaign costs, the revenues from the campaign and also have tracking process. The leads and sales generated from each of the online campaigns, should be considered, along with click rates.
Story telling is an effective way to boost sales
There is nothing as powerful as storytelling to build relationships and keep them engaged. As a company you should develop approaches to storytelling. For instance, a good Facebook ad, an effective infographics, an engaging blog post can impact the sign-ups and website visits. Brand storytelling is not a 5-paragraph essay about your company, a viral video and a sales based blog post, instead it should be relationship-building tool, refined blog posts and interesting company stories.
What to do: Focus on developing human interest, rather than trying to sell product. Understand that brand stories are not ads, sales pitches or marketing materials, but honest and engaging content that shows the personalities behind the organization.
Whether you invest on paid advertisement, SEO, social media or other online marketing programs, make sure you get the foundation right with the steps, mentioned above.