Yoast SEO – Website Optimization


What is Yoast SEO and How Does it Help with Website Optimization?

Yoast SEO is a plug-in for WordPress that offers the most comprehensive tools to help you write great content and optimize your website. When you write content for your website, it is easy to forget that you must write for both your visitors and for Googles Algorithm.  Yoast SEO to Optimize Website

What is SEO?

SEO stands for “Search Engine Optimization”. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine (Moz). If your website is optimized properly, you will bring in more traffic over time, and convert more leads and sales. 

How do I install YOAST?

  1. Log into your WordPress account.
  2. Go to Plugins -> Add New -> Search for “YOAST”
  3. Once installed, click the “Configuration Wizard” to go through each step to get everything set up. 
NOTE: Make sure “Google Search Console”  is downloaded and setup. 

Top Features of Yoast SEO

Paragraph Structure

Yoast will analyze your content and tell you if your paragraphs are too long, too short, and if they need more transitions. 

Keyword Density

If your post contains too many or too few keywords, than your ranking in the search results will be affected. Yoast SEO will tell you how often you should be adding keywords. 

Flesch-Kincaid Reading Ease

Content that is easy to be read is statistically proven to have higher retention rates and more frequent visitors. Yoast SEO analyzes your sentence structures to make sure you are creating easy-to-read content. 

Meta and Link Elements

This tool will allow you to show which pages you would like to be shown on Google and pages you would like to be hidden. 

XML Sitemaps 

A sitemap will essentially work as a roadmap to your site and leads Google to your most important sites. Yoast SEO creates an XML Sitemap for you.

Breadcrumbs

Breadcrumbs help your site because it allows users to navigate your site easier, which in turn, enhances their user experience. Yoast SEO will output JSON-LD data in the source code. Website Breadcrumbs      
Summary
What is Yoast SEO and How Does it Help with Website Optimization?
Article Name
What is Yoast SEO and How Does it Help with Website Optimization?
Description
Yoast SEO is a plug-in for WordPress that offers the most comprehensive tools to help you write great content and optimize your website. When you write content for your website, it is easy to forget that you must write for both your visitors and for Googles Algorithm. 
Author
Publisher Name
Gazelle Interactive, LLC
Publisher Logo