The digital marketing scene will change in 2015 for certain. As a business owner you should rethink your digital marketing strategies and know how you will be spending your marketing budget. By considering the possible changes in the area of digital marketing, you can make better business decisions and spend your money wisely. Digital marketing experts have made some online marketing predictions listed below for 2015.
Quality content will be the priority
Quality and in-depth content will be imperative than ever before, when it comes to marketing web pages and products. No doubt, there will be continued efforts by Google to connect related search queries and this points towards the significance of long and high quality content in 2015 also. Pages will be ranked for broad head terms and long tail terms, while pages hyper-targeted towards long tail terms will die out. Furthermore, the content will facilitate users to locate products they intend to look for. Many brands are creating blog articles that will educate and provide information to the target audience, and this practice will grow in the coming years. Website owners who pay for visibility for the website will increase.
Marketing channels will be connected
To improve marketing efforts, companies will invest on more internal resources through social, business and collaboration platforms. They will encourage marketing within their community, which in turn will influence their content creation and create social media engagement. The coming year will also see companies investing in multi-channel attribution modeling. Before converting a lead, marketers will be able to understand the customer behavior as there will be a more interconnected ad network and improved measurement capabilities.
Tracking a customer from the conversion funnel to the bottom will be made possible. They can identify people who saw their ads, website and those who followed them on social media networks. Marketers will spend more money on interactive video advertising.
Scope for Mobile analytics will increase
Mobile marketing is the fastest growing areas within digital marketing. As the whole world is becoming a mobile world, the scope of mobile analytics will increase significantly in 2015. Moving forward, we are going to see how Google indexes apps in search. Measuring important data across these devices is going to get difficult. With the increase in mobile traffic, Cross-device attribution will gain importance. To know how mobile influence conversions offline and on other devices, marketers will seek additional user behavior data. Another factor that will encourage companies with emphasis on mobile will be the growth in the wearable technology market.
Marketing campaigns will be data driven
Proximity messaging will be the thing in 2015. Targeted messaging will be based on who, what and where the person is, as mobile payment options will track everything including the location and purchase details. By creating and implementing a good digital marketing strategy, experts at Gazelle Interactive will be able to identify the target audience, and give them what they are looking for.