Industry News

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

Read More »

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Always click the first Google result? You might want to stop doing that.

July 1, 2015

Always click the first Google result? You might want to stop doing that. Share on Facebook Share on Twitter Share on Pinterest Share via Email More Options Resize Text Print Article Comments 63 By Caitlin Dewey June 30 (Francois Lenoir/Reuters) When you go to Google for anything, be it a weather report or a phone […]

Read More »

Google’s image recognition software returns some surprisingly racist results.

Gazelle Interactive News Google Scrambles After Software IDs Photo of Two Black People as “Gorillas” 1.1k 431 144 By Jacob Brogan Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. Photo by Justin Sullivan/Getty Images Image recognition software is still in its […]

Read More »

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

Read More »

DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

Read More »

Behavioral Targeting Makes Transition

May 18, 2011

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will […]

Read More »

Phoning It In: What Do We Think About Mobile Privacy?

Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell phones, mobile gives regulators, and the marketplace generally, something we didn’t have in the privacy discussion on the Web — two big fat likable corporate brands to help focus and personify […]

Read More »

Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting […]

Read More »

Google is Putting Display URL into the Title in Adwords

See for yourself. Google is testing out putting the display url next to the title in the Adwords Ads. I have also seen them putting the first description line into the title line as well today. Let me know your thoughts and feedback on how this looks or is effecting your campaigns.

Read More »