Industry News

Cyber Monday 2018 | Never Before Revealed Secrets

November 28, 2018

But What About Cyber Monday 2018? Cyber Monday 2018 As stated by the surveys, retailers state that there’s an increase in overall sales on Cyber Monday than normal.  As a result of its great popularity, American stores sometimes result in absurd scenes outside. Online shopping isn’t only safer, and that means you also have more […]

Read More »

Google Shopping & AdWords, Should You?

November 27, 2018

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

Read More »

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

Read More »

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Always click the first Google result? You might want to stop doing that.

July 1, 2015

Always click the first Google result? You might want to stop doing that. Share on Facebook Share on Twitter Share on Pinterest Share via Email More Options Resize Text Print Article Comments 63 By Caitlin Dewey June 30 (Francois Lenoir/Reuters) When you go to Google for anything, be it a weather report or a phone […]

Read More »

How to Ensure Accurate PPC Conversion Tracking

August 16, 2014

A PPC campaign is said to be complete and successful if you are able to accurately track the conversions. PPC conversion tracking forms the most important part of any PPC advertising and management campaign. For this, you must make sure that the conversion tracking tags are placed correctly and that they are working properly, which […]

Read More »

Katie Holmes Spotted Drinking Celsius Calorie Burning Drink

July 1, 2011

Celsius drink looks to be the choice for Katie Holmes.  Katie Holmes was spotted drinking our clients Calorie Burning Drink. Celsius is a client of ours.  We proudly gulp down the beverage daily and the results have definitely shown on our staff.  Celsius is a thermogenic formula that will burn calories while sitting down, which […]

Read More »

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

Read More »

DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

Read More »

Behavioral Targeting Makes Transition

May 18, 2011

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will […]

Read More »