Industry News

Target CPA Bidding for Effective Internet Marketing in Florida Based Web Marketers

September 1, 2018

Gazelle Interactive-The Galore for Effective Internet Marketing in Florida Based Web Marketers Delray Beach, Aug 29, 2018 (Issuewire.com)  – Regardless of whether or not you are an up-and-coming start-up or an enterprise, the team at Gazelle Interactive will execute a campaign that is both effective and custom-tailored to your business. Gazelle Interactive is the one-stop venue for […]

Read More »

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

Read More »

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

Read More »

DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

Read More »

Behavioral Targeting Makes Transition

May 18, 2011

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will […]

Read More »

Phoning It In: What Do We Think About Mobile Privacy?

Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell phones, mobile gives regulators, and the marketplace generally, something we didn’t have in the privacy discussion on the Web — two big fat likable corporate brands to help focus and personify […]

Read More »

Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting […]

Read More »

Google is Putting Display URL into the Title in Adwords

See for yourself. Google is testing out putting the display url next to the title in the Adwords Ads. I have also seen them putting the first description line into the title line as well today. Let me know your thoughts and feedback on how this looks or is effecting your campaigns.

Read More »

Google I/O Conference Live Streaming

May 10, 2011

Read More »