Industry News

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

Read More »

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

Read More »

Always click the first Google result? You might want to stop doing that.

July 1, 2015

Always click the first Google result? You might want to stop doing that. Share on Facebook Share on Twitter Share on Pinterest Share via Email More Options Resize Text Print Article Comments 63 By Caitlin Dewey June 30 (Francois Lenoir/Reuters) When you go to Google for anything, be it a weather report or a phone […]

Read More »

Google’s image recognition software returns some surprisingly racist results.

Gazelle Interactive News Google Scrambles After Software IDs Photo of Two Black People as “Gorillas” 1.1k 431 144 By Jacob Brogan Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. Photo by Justin Sullivan/Getty Images Image recognition software is still in its […]

Read More »

Google’s image recognition software returns some surprisingly racist results.

www.gazelleinteractive.com

Read More »

5 Ways To Improve Your Adwords Performance

November 30, 2011

1. Ad Sitelinks To provide an extended value to your AdWords the best way is to use the Ad Sitelinks. The Ad Sitelinks provides existing AdWords ads by providing additional links to specific, pertinent content deeper within our site. Instead of sending all users to the same landing page, Ad Sitelinks will show up to […]

Read More »

AdWords Remarketing

November 29, 2011

AdWords Remarketing is Google’s version of retargeting advertising. It is an advertising strategy that allows us to target users. Here we target such kind of users who have visited in our website, with some ads to attract these users to return to our site. Setting up with AdWords Remarketing Here people or audience is always […]

Read More »

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

Read More »

DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

Read More »