Industry News

Automation Tools for Digital Marketing | Buy or Not to Buy

November 28, 2018

Automation Tools for Digital Marketing are essential in advertising in the modern era.  All the advertising automation tools we’ll present are directed at helping sales and advertising teams in contacting potential clients, keeping in touch at the appropriate time, persuade them to select your company instead of your competitor and making sure they’re ready to […]

Read More »

Cyber Monday 2018 | Never Before Revealed Secrets

But What About Cyber Monday 2018? Cyber Monday 2018 As stated by the surveys, retailers state that there’s an increase in overall sales on Cyber Monday than normal.  As a result of its great popularity, American stores sometimes result in absurd scenes outside. Online shopping isn’t only safer, and that means you also have more […]

Read More »

Google Shopping & AdWords, Should You?

November 27, 2018

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

Read More »

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

Read More »

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

Read More »

Always click the first Google result? You might want to stop doing that.

July 1, 2015

Always click the first Google result? You might want to stop doing that. Share on Facebook Share on Twitter Share on Pinterest Share via Email More Options Resize Text Print Article Comments 63 By Caitlin Dewey June 30 (Francois Lenoir/Reuters) When you go to Google for anything, be it a weather report or a phone […]

Read More »

Google’s image recognition software returns some surprisingly racist results.

Gazelle Interactive News Google Scrambles After Software IDs Photo of Two Black People as “Gorillas” 1.1k 431 144 By Jacob Brogan Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. Photo by Justin Sullivan/Getty Images Image recognition software is still in its […]

Read More »

Google’s image recognition software returns some surprisingly racist results.

www.gazelleinteractive.com

Read More »

How to Ensure Accurate PPC Conversion Tracking

August 16, 2014

A PPC campaign is said to be complete and successful if you are able to accurately track the conversions. PPC conversion tracking forms the most important part of any PPC advertising and management campaign. For this, you must make sure that the conversion tracking tags are placed correctly and that they are working properly, which […]

Read More »