Industry News

But How Does That Make You Feel? Matching Ads To Emotion

July 9, 2011

If the online ad industry is old enough to have developed its own tiresome clichand#233;s, then surely “But can a banner ad make you cry?” has to be one of them. The lack of creativity, engagement and impact in online advertising relative to other media has been presumed in this industry since long before whack-a-mole […]

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