Industry News

Cyber Monday 2018 | Never Before Revealed Secrets

November 28, 2018

But What About Cyber Monday 2018? Cyber Monday 2018 As stated by the surveys, retailers state that there’s an increase in overall sales on Cyber Monday than normal.  As a result of its great popularity, American stores sometimes result in absurd scenes outside. Online shopping isn’t only safer, and that means you also have more […]

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Google Shopping & AdWords, Should You?

November 27, 2018

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

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How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

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Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

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How Google AdWords Remarketing works

August 10, 2015

Before we see how AdWords Remarketing works, let’s take a look at what it is. AdWords remarketing positions targeted ads to those people who visited your site previously, but left without converting into leads or customers. This is an adroit method of connecting with potential customers as they continue to browse the internet, and reminding […]

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Google AdWords Location Targeting – Things you should know.

August 7, 2015

Nowadays it is all about location, location, location! People are constantly searching for places, items and companies online and pulling information. Seriously, if you are not using location targeting to your advantage you are missing out on great opportunities. Google Adwords Ads appear based on a person’s location through their IP address and device location. […]

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Understanding the Important Benefits of Google Adwords

July 17, 2015

Google AdWords, is nothing but paid advertising or pay per click (PPC) advertising on Google. This can be very beneficial to almost any business. Before investing in Google Adwords, the company type, products, target audience and goals should be taken into account. Setting up the budget, and targeting can be easily done, and you need […]

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How to Ensure Accurate PPC Conversion Tracking

August 16, 2014

A PPC campaign is said to be complete and successful if you are able to accurately track the conversions. PPC conversion tracking forms the most important part of any PPC advertising and management campaign. For this, you must make sure that the conversion tracking tags are placed correctly and that they are working properly, which […]

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Why PPC (Pay Per Click) Ads Are So Popular?

January 29, 2012

Much before PPC Ads and World Wide Web come into existence publishers as well as radio and TV stations experimented with PPO which is pay per order and PPR which is Pay Per Response or PPL which is Pay Per Lead advertising. So these were the ads where advertisers could pay per lead generated or […]

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Tips For Cost Effective Higher Adwords Conversion

January 21, 2012

Improve Your Landing Pages Good landing pages are the key to good Adwords conversion rate. Ensure that your landing pages are attractive and also filled with quality content. Do not try to draw the attention of users to any irrelevant stuff.Keep the page simple and polished. Create Unique Landing Pages for Each Ad Group Group […]

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