Industry News

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

Read More »

Understanding the Important Benefits of Google Adwords

July 17, 2015

Google AdWords, is nothing but paid advertising or pay per click (PPC) advertising on Google. This can be very beneficial to almost any business. Before investing in Google Adwords, the company type, products, target audience and goals should be taken into account. Setting up the budget, and targeting can be easily done, and you need […]

Read More »

Using Google Analytics on a Website That Targets Multiple Countries

April 6, 2011

As explained in my post about setting up Google Analytics, it is best to create a new Google Analytics account for each Top Level Domain. There are a number of reasons for doing this, including the fact that this allows you to analyse a website for another country separately in it’s own right. However, sometimes […]

Read More »

How To Identify Tracking Issues in Google Analytics

March 29, 2011

Not everyone has time to log in to Google Analytics every day to check on their traffic, so how can you rest assured that your traffic won’t disappear while you’re not looking? This post is going to go over some useful tips and tricks for identifying problems with your Google Analytics tracking and how to […]

Read More »