Industry News

Lifecycle Management Becoming Ad Industry Focus

May 5, 2011

AudienceScience will officially release a lifecycle management and brand impact feature Wednesday for its data management platform created for media planners and buyers. The latest version of the AudienceScience Gateway DMP provides a better ability to collect and aggregate huge volumes of data from disparate sources, while maintaining privacy standards, according to the company.

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A Growing Number of Businesses Are Using Digital Marketing Services

April 22, 2011

Econsultancy survey reveals that contracting out digital marking services is proving to be a popular trend for businesses all over the world. You might also be interested in the following related posts: Business Language Trainers Appoint Digital Marketing Agency Impact Media Howdens Joinery Co. Appoint Digital Marketing Agency Impact Media Digital Marketing ‘In Good Health’

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E-Privacy Directive on Cookies

April 21, 2011

As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you […]

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