Industry News

Lifecycle Management Becoming Ad Industry Focus

May 5, 2011

AudienceScience will officially release a lifecycle management and brand impact feature Wednesday for its data management platform created for media planners and buyers. The latest version of the AudienceScience Gateway DMP provides a better ability to collect and aggregate huge volumes of data from disparate sources, while maintaining privacy standards, according to the company.

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Will Traffic Management Compromise Web Neutrality?

April 21, 2011

The man credited with the idea of the World Wide Web, Sir Tim Berners-Lee has spoken about web neutrality, traffic management and regulation. We take a look at the issue and what Sir Tim has to say about it. You might also be interested in the following related posts: The Importance of Online Brand Reputation […]

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Google’s 2011 Q1 Revenue Rise Overshadowed by Soaring Expenses

April 16, 2011

Google announce rise in revenues and net income, however soaring costs have overshadowed the good news. You might also be interested in the following related posts: Search Engine Market Share Statistics – February 2011 Rise in Search Volume and Market Share for Bing Google’s Growth Overshadowed by Management Reshuffle

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