Industry News

DG, MediaMind To Combine TV And Online Targeting

July 9, 2011

DG, which delivers video ads through a digital network, wanted to expand into online advertising. So, last week it acquired online ad firm MediaMind, formally Eyeblaster, for $414 million in cash. Gal Trifon, former MediaMind CEO, will remain at DG as chief digital officer. Trifon told MediaPost the combined companies — DG and MediaMind — […]

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But How Does That Make You Feel? Matching Ads To Emotion

If the online ad industry is old enough to have developed its own tiresome clichand#233;s, then surely “But can a banner ad make you cry?” has to be one of them. The lack of creativity, engagement and impact in online advertising relative to other media has been presumed in this industry since long before whack-a-mole […]

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