Industry News

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

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Your site ranking is about to shoot up – Learn these advanced SEO techniques

September 4, 2015

SEO has become a strategic area of marketing and a sophisticated discipline to acquire new customers. Organic search is a way for brands to showcase products and services in front of the target customer, and also a medium to drive traffic and revenue for diverse industries. In order to achieve the coveted first page rankings, […]

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What is killing your PPC campaign?

August 13, 2015

The success of a PPC campaign depends on how well it is planned, tested and implemented. From effective landing pages that convert to flawless content that excites, everything should be top-notch. Even though PPC professionals use the prescribed best practices for creating a PPC campaign, even a minor faux pas in the approach can kill […]

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How Google AdWords Remarketing works

August 10, 2015

Before we see how AdWords Remarketing works, let’s take a look at what it is. AdWords remarketing positions targeted ads to those people who visited your site previously, but left without converting into leads or customers. This is an adroit method of connecting with potential customers as they continue to browse the internet, and reminding […]

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The Importance of Internet Visibility for a business

May 6, 2013

According to Global finance magazine, it was estimated that there were about 2.3 billion people with access to internet by the year 2011. Definitely, that figure has grown considerably. What does this tell you? It means that having an online presence for your business is no longer an option if you want to remain relevant […]

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