Industry News

Why PPC (Pay Per Click) Ads Are So Popular?

January 29, 2012

Much before PPC Ads and World Wide Web come into existence publishers as well as radio and TV stations experimented with PPO which is pay per order and PPR which is Pay Per Response or PPL which is Pay Per Lead advertising. So these were the ads where advertisers could pay per lead generated or […]

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How to Master PPC through Relevancy

January 3, 2012

Bid on Relevant Keywords This seems like one of the easiest job, but it is one of the tiresome jobs that the search executives come across. The keyword research should be done carefully and well planned. While preparing the list of keywords for your business, understand that this paid search is just a part of […]

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