Industry News

DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

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Adcentricity DOOH Gets Personal

May 5, 2011

Location-based digital ad network Adcentricity recently unveiled a behavioral targeting platform for agencies and brands called Consumer Sync. It targets consumers by geo-location with ads on digital out-of-home media, incorporating data on consumer behaviors, psychographics and purchase intent.

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Lifecycle Management Becoming Ad Industry Focus

AudienceScience will officially release a lifecycle management and brand impact feature Wednesday for its data management platform created for media planners and buyers. The latest version of the AudienceScience Gateway DMP provides a better ability to collect and aggregate huge volumes of data from disparate sources, while maintaining privacy standards, according to the company.

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