Industry News

Automation Tools for Digital Marketing | Buy or Not to Buy

November 28, 2018

Automation Tools for Digital Marketing are essential in advertising in the modern era.  All the advertising automation tools we’ll present are directed at helping sales and advertising teams in contacting potential clients, keeping in touch at the appropriate time, persuade them to select your company instead of your competitor and making sure they’re ready to […]

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Cyber Monday 2018 | Never Before Revealed Secrets

But What About Cyber Monday 2018? Cyber Monday 2018 As stated by the surveys, retailers state that there’s an increase in overall sales on Cyber Monday than normal.  As a result of its great popularity, American stores sometimes result in absurd scenes outside. Online shopping isn’t only safer, and that means you also have more […]

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Google Shopping & AdWords, Should You?

November 27, 2018

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

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How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

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Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

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How to Ensure Accurate PPC Conversion Tracking

August 16, 2014

A PPC campaign is said to be complete and successful if you are able to accurately track the conversions. PPC conversion tracking forms the most important part of any PPC advertising and management campaign. For this, you must make sure that the conversion tracking tags are placed correctly and that they are working properly, which […]

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5 Ways to Boost Your PPC Campaign Performance

December 31, 2013

Looking to boost your PPC performance? Here’s some essential tips to help improve your PPC campaign.   1. CRO (Conversion Rate Optimization) Every entrepreneur and marketer out there is constantly looking for the ways to improve their conversion rate. Of course conversion rate optimization is a critical factor that could boost the PPC campaigns. Making […]

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PPC Management Softwares

February 4, 2012

PPC ads are an inevitable part of any online marketing campaign.  These play an important role in bringing traffic to your site.  At the same time, there are many PPC software also available which helps to manage these PPC ads. The main ides behind these tools is to get an idea about how well the […]

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Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

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DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

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