Industry News

Which Is Right for Your Website, SEO or PPC?

September 9, 2015

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two important digital marketing efforts that bring traffic to your website, quality leads and improve your ROI. Trying to decide on PPC or SEO for your business can be extremely tough, given the number of benefits both of them have to offer. The first step in […]

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What is killing your PPC campaign?

August 13, 2015

The success of a PPC campaign depends on how well it is planned, tested and implemented. From effective landing pages that convert to flawless content that excites, everything should be top-notch. Even though PPC professionals use the prescribed best practices for creating a PPC campaign, even a minor faux pas in the approach can kill […]

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Google AdWords Location Targeting – Things you should know.

August 7, 2015

Nowadays it is all about location, location, location! People are constantly searching for places, items and companies online and pulling information. Seriously, if you are not using location targeting to your advantage you are missing out on great opportunities. Google Adwords Ads appear based on a person’s location through their IP address and device location. […]

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5 Tactics Your SEO Strategy Must Focus On

July 15, 2015

Search Engine Optimization is ever-changing and staying up to date with the latest trends and tactics is imperative. Google algorithms undergo changes every now and then, and online businesses that fail to abide by the Google’s rules would be left behind. Also, poor SEO techniques will negatively impact the website presence.The new Google’s algorithms and […]

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5 Ways to Boost Your PPC Campaign Performance

December 31, 2013

Looking to boost your PPC performance? Here’s some essential tips to help improve your PPC campaign.   1. CRO (Conversion Rate Optimization) Every entrepreneur and marketer out there is constantly looking for the ways to improve their conversion rate. Of course conversion rate optimization is a critical factor that could boost the PPC campaigns. Making […]

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Google Exams – The Good, The Bad and The Ugly

April 13, 2011

We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report […]

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Google Promotional Codes

April 9, 2010

A lot of people search for Google Adwords promotional codes. Why? Because in this economy everyone is looking for some type of discount in their advertising costs. Google has become the 800 pound gorilla in the room when it comes to online advertising. It is the dominant source for many people so it is no […]

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