Industry News

Importance of Adwords Quality Score

July 11, 2011

Making your keywords have a high quality score is very important. First quality scores are measured on a variety of factors. It looks at how relevant your keyword is to your ad text in a users search. When creating your campaigns make a number of adgroups with similar keywords, and ads that tie closely with […]

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Google Adwords announces changes to Quality Score

June 23, 2011

Google has announced two major changes to its Adwords algorithm that are designed to improve quality. The firm revealed that it has enhanced its quality score calculation to now take into account ad position when calculating an ad’s click-through rate, which will result in a more accurate quality score. Google said that this change will […]

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