Industry News

Does Size Matter in a Video?

May 9, 2011

Do you know thirty seconds is the perfect time limit for TV ads, but this is not the case with the online videos? Fifteen seconds is the common time limit here. This definitely comes from the idea that people are not bothered for the longer videos and shows more interest in watching the shorter ones […]

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The Benefits of Targeted Display Advertising

March 25, 2011

Display advertising can be a great way to grow a brand and increase conversions. Superior technologies enable campaigns to target the user instead of the website. In comparison to Google AdWords (search network) advertisers are often sceptical over the ROI of a display advertising campaign. However, done with the right network, you can stream adverts […]

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