Industry News

Searching for an SEO Delray Beach

August 7, 2018

On the off chance that you think about the accomplishment of your business, you should, as a substitute, think about how you rank in search engines when clients inquiry applicable keywords. You’ve as of late chosen to concentrate on search engine optimization (SEO), and you’re seeing changes, yet they’re extremely progressive. You may take a […]

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Google Confirms Algorithm Update Is about Relevance, Not Quality

May 10, 2018

Google Confirms Algorithm Update Is about Relevance, Not Quality Google’s John Mueller revealed that the algorithm update from March 7th had less to do about targeting low quality sites, and more about content relevance. During a Google Webmaster Hangout on April 6th, Mueller was asked about what happens to websites that were hit by the […]

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7 Small Business SEO Tips to Avoid Google Penalties

February 7, 2014

7 Small Business SEO Tips SEO is something that has been giving nightmares to website owners & search engine marketers around the world. But, by making sure that you have the basics right, it shouldn’t be as difficult as it seems.  Here are some of the best Small Business SEO Tips to Avoid Google Penalties. Top […]

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Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

May 24, 2011

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which […]

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DataXu Gives Attitude

May 23, 2011

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see […]

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Behavioral Targeting Makes Transition

May 18, 2011

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will […]

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Phoning It In: What Do We Think About Mobile Privacy?

Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell phones, mobile gives regulators, and the marketplace generally, something we didn’t have in the privacy discussion on the Web — two big fat likable corporate brands to help focus and personify […]

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Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting […]

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Google is Putting Display URL into the Title in Adwords

See for yourself. Google is testing out putting the display url next to the title in the Adwords Ads. I have also seen them putting the first description line into the title line as well today. Let me know your thoughts and feedback on how this looks or is effecting your campaigns.

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Google I/O Conference Live Streaming

May 10, 2011

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