Industry News

Behavioral Targeting Makes Transition

May 18, 2011

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will […]

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Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting […]

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Influence of Social Media on Search Engine Ranking

May 8, 2011

Nowadays social media marketing is so useful in driving the website traffic, thereby increasing the ranking of sites. Sites like Del.icio.us, StumbleUpon, Reddit and Digg are famous for the process. Some of the techniques used by those sites include link baiting, Digg-Baiting and submission of sites to social voting services and bookmarking sites. These social […]

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Peer39 And MediaMath Eye Page Content

May 5, 2011

Many advertisers have focused on buying audiences during the past year mainly because the industry lacked a better way to manage and target ads to consumers based on Web site page content and semantic analysis. A partnership between MediaMath and Peer39 announced earlier this week could change that.

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Facebook Open Graph- How it works?

May 2, 2011

You might have heard something about Facebook Open Graph. Most of the people think that it is some kind of trick played by Facebook to improve their overall presence in the web. But this undoubtedly provides a lot of opportunity to many of the business who have suffered on the web. Open Graph allows the […]

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7 Solutions to Take Your Home Page Bounce Rate Very Low

April 30, 2011

When a website is created, it’s quite obvious that you would like it to be viewed by lot of people and also you would look into the fact that your site should be informative in such a way that none of the visitors enter it and come out in a few seconds without even looking […]

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How To Quickly Visualise Keywords for SEO, PPC and Website Optimisation

April 27, 2011

Many people will be faced with a list of keywords and not know how to work out which ones will mean the most to them. We often have this situation when working on the SEO of a site or PPC account for a client, so we have come up with a quick way to see […]

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Hints and Tips on Using TweetDeck

April 22, 2011

According to a report by FT.com this week, the free browser TweetDeck now accounts for 10 precent of all messages posted on Twitter and is the most popular way to post tweets after Twitter’s own site. With this in mind, I thought it might be useful give a quick overview of TweetDeck and answer a […]

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Is Your Website Hurting Your Link Strategy

Your website is central to your online presence; it is the most important element in converting visitors to customers. You can have a great link strategy to improve rankings and increase the numbers of visitors to the site; but this can seem like hard work for nothing if they don’t engage with your website. A […]

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Authority Citation Sites To Improve Your Google Places Profile

As part of my Local SEO blogs I have covered optimising your site, creating your Google Places profile, the importance of gaining reviews, how to respond to bad reviews and the benefits of creating a well maintained blog to accompany your local campaign. But what else should you be doing to help improve your local […]

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