Industry News

Does Size Matter in a Video?

May 9, 2011

Do you know thirty seconds is the perfect time limit for TV ads, but this is not the case with the online videos? Fifteen seconds is the common time limit here. This definitely comes from the idea that people are not bothered for the longer videos and shows more interest in watching the shorter ones […]

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MediaMind To Build Online Measurement Similar To GRP

March 23, 2011

What if advertisers relied on metrics to measure online advertising, reach and cookie deletion similar to those used to measure TV advertising? Ariel Geifman, principal analyst at MediaMind Research, says the company will create a platform for online advertising that measures reach and frequency similar to Gross Rating Points (GRP), a metric used to determine […]

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