Google AdWords, is nothing but paid advertising or pay per click (PPC) advertising on Google. This can be very beneficial to almost any business. Before investing in Google Adwords, the company type, products, target audience and goals should be taken into account. Setting up the budget, and targeting can be easily done, and you need to pay only if someone clicks the ad. Another advantage is that you can easily test ads and adjust the campaign to suit your individual requirements and improve your ROI.
This process works effectively as the ad appears next to or above organic Google search results when people search for terms related to specific products and services. When the user click on the Ad they are taken to the website or landing page, and they are converted into qualified leads.
Paid advertising is not as complicated as most people perceive, it is direct and effective. The primary benefits of using Google AdWords to market your business are given below.
With Google AdWords, you can measure your marketing campaign easily. You can measure the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. Besides, you can measure your return on investment (ROI) easily and based on that make better business decisions. After the evaluation you can fine tune the keywords/ads/ad groups for better results.
Better control over the budget
Google AdWords is extremely cost-effective, and you can get the worth of your money. The best part is you only pay when someone clicks on your ad and this lets you know how much you want to spend. You can set your budget, according to your needs and analyze the campaign performance and adjust them. At Gazelle Interactive, we help to improve the campaign performance by adjusting the ad and optimizing it. This way you can improve the traffic without increasing your costs.
Highly Targeted Results
The targeting capabilities of Google Adwords are worth mentioning. Here are some of the ways you can target your ads.
Location Targeting: Google AdWords allows you to target specific geographic locations, where your ad can be shown. This option lets you target your ads to specific geographic areas like countries, regions, cities or even a radius around a location.
Mobile Targeting: Advertisers are given an option to target mobile device users. This way marketers can target the right audience at the right time. However, the ad text and images should be customized for this purpose. This is especially important because the mobile search queries are growing significantly.
Other targeting options include Language Targeting, Time Targeting and Auto-Tagging.
AdWords traffic converts better than organic traffic
According to the latest research clicks through AdWords ads are likely to convert better than those coming from organic results. The main reasons for this is that the ads displayed are primarily intended for selling purposes, and the user clicking on the ad is well aware of that fact.
Apart from these, there are several other benefits Google Adwords can offer. We, at Gazelle interactive can help your business take advantage of Google Adwords.