Industry News

Pay Per Click Companies | Should You or Should You Not?

December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

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Looking for Better Local SEO Exposure? Google AdWords could be the Answer

It is a common misconception that google AdWords are only for large corporations and not for small businesses. On the contrary AdWords are the biggest advertising platforms for small scale business. Here are a few ways in which AdWords improve local SEO exposure: The most valuable use of Adwords is to research keywords. Keywords are […]

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Questions to ask Before Hiring a PPC Agency

November 30, 2015

You may wonder why people hire a PPC agency, after all PPC advertising is a simple process of setting  text or image ads. Well the truth is, to run a successful campaign, a lot of research, planning, and hard work is involved. This is exactly the reason why people depend on professionals to run and […]

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What does the rollout of Google cross-device conversions mean for marketers? | Econsultancy

October 29, 2015

Source:  https://econsultancy.com/blog/67110-what-does-the-rollout-of-google-cross-device-conversions-mean-for-marketers/ What does the rollout of Google cross-device conversions mean for marketers? By Ben Davis @ Econsultancy Cross-device conversions can now be reported at keyword-level in Google’s search, display and shopping ad products. This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across […]

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Happy 15th Birthday, Google Adwords Can Almost Go See An R-rated Movie

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Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

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On page or Off page SEO, which is important?

October 7, 2015

On-page and off-page Search Engine Optimization are two equally important strategies that help your website perform at its best. Although they are two entirely different strategies, they should be used together to get the best results. On-Page SEO refers to all the things that you implement on your website to help you rank higher. There […]

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Google’s open source attempt to undercut Facebook – TechRepublic

September 16, 2015

Source: http://www.techrepublic.com/article/googles-open-source-attempt-to-undercut-facebook/ As much as we like to talk about the open-source community, it might be more accurate to describe it as an open-source club. No, not the kind you join, but rather something you use to pummel someone. Take, for example, Google’s open-source response to Facebook’s Instant Articles. Last week, news broke that Google and […]

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Questions to Ask before Starting a PPC Campaign

September 9, 2015

You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success of this method. The success of a PPC campaign depends on several […]

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Which Is Right for Your Website, SEO or PPC?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two important digital marketing efforts that bring traffic to your website, quality leads and improve your ROI. Trying to decide on PPC or SEO for your business can be extremely tough, given the number of benefits both of them have to offer. The first step in […]

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